The 11-site group has been using AI Assistant’s Perpetual Cleanse Solution and AI-Powered email conversations to automatically contact customers at just the right time - with professional back-and-forth communications that encourage test drives, showroom appointments and MOT & Service bookings.
Jemca Toyota’s initial interest in AI and automation was sparked by a desire to further improve the quality of data in their customer database. As part of this initiative they identified AI Assistant’s Cleanse Solution as an efficient and accurate way to update records.
By seamlessly and securely integrating with Jemca’s Keyloop Dealer Management System, AI Assistant’s Cleanse Solution automatically checks and updates keeper changes, reg dates, MOT dates and Cherished Plate changes every day - all with no human intervention.
Commenting on the pioneering use of automation, Andreas Androu, Group Sales Director at Jemca Toyota said: “AI Assistant’s Cleanse Solution is exactly what we were looking for. On average it is automatically updating 940 pieces of CRM data for us every day with no input from the human members of our team. From day one it has been accurate and efficient - and really excited us about the potential for AI and automation to support other areas of the business.”
With the Cleanse Solution successfully set up and running, attention turned to the aftersales department - where the team spotted an opportunity to use AI-powered email conversations to tackle a rising volume of MOT & Service Reminders and Electronic Vehicle Health Checks (EVHC).
AI Assistant’s AI-Powered Conversation Platform can initiate back and forth email conversations with customers - automatically reading and interpreting every reply it gets before responding in a professional and human-like way.
At relevant points in the conversation, the AI Assistant can undertake a range of appropriate actions. This can include connecting the customer with a human member of the team, directing a customer to an online booking portal or setting a reminder to reconnect with the customer at an agreed future date.
Andreas continues: “Following the success of our automated data cleansing, we now use AI Assistant’s AI-powered email conversations to automatically send personalised back and forth email messages to our customers. It currently sends more than 1000 service reminders every day and we are seeing high engagement with more and more confirmed bookings in the workshop.”
With such a tangible impact in the aftersales department, it was a logical step for the Jemca Toyota team to use the same AI-powered email conversation technology in the sales department and the results have been just as impressive.
Within 30 days of going live, the AI Assistant sales conversations had generated 19 sales and, to date, has helped sell 160 cars.
Commenting on the impact of AI and automation in the business, Nicola Hope, Group Renewals Manager at Jemca Toyota said: “AI Assistant’s AI-powered email conversations are engaging with our customers in a professional manner every single day and clearly having a direct impact on increasing vehicle sales. We are delighted with the results so far and are looking forward to working with the automotive retail experts at AI Assistant to find other areas of the business that will benefit from intelligent automation.”
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If you’re looking to make rapid strides with intelligent automation then contact the AI Assistant team via email using enquiries@ai-assistant.io or call us on 01488 757447.
